The new-person playbook. Duplication lives or dies in the first week. Same experience, every person, every time. Here's the week, day by day.
The goal of week one isn't a result. It's evidence. One small first, captured, is worth more than any training you could give them.
Sit down together, even if it's a 15-minute call. Two jobs: write down their reason in their own words (you'll need it on the hard days, and so will they), and book the week. Every checkpoint below goes in the calendar now, not "when we get to it."
Not a "prospect list." A list of people they genuinely care about. Twenty names. The frame matters: who in your life would you want to know about something that helped you? No ranking, no targets, just names on paper.
Three DMs. Not pitches, conversations. Be interested, not interesting: ask about them, listen, let them talk. The goal isn't a sale by Friday. The goal is three real conversations that were going to happen anyway, happening on purpose.
Get them properly started on the product and have them write down their "before." How they feel, what they want to change, dated. This becomes page one of their own story later. You can't tell a first story if nobody wrote down the before.
One post or a handful of DMs, their choice. Run it through the Say It Safe swaps first: small, mine, true. It doesn't need to be good. It needs to be theirs, and it needs to be sent.
Go back to every conversation from the week and book the next step. A reply, a question, a "let's talk next week." Nothing gets left open. This is the day they learn the habit that will carry their whole business: no conversation ends without a next one.
Look back at the week and find the first. There always is one: first post, first conversation, first customer, first time someone said "tell me more." Build it into their 30-second story and have them say it out loud. Week one ends with evidence in the folder, said out loud, on record.
Five minutes of contact every day. A voice note counts.
Celebrate every first within 24 hours of it happening. Firsts that nobody notices don't become evidence.
Don't do it for them. Sit with them while they do it. The difference is the whole game.
And run this same playbook with every single person. The moment it becomes "what I do for some people," it stops being a system.