The Training Library

Run it, don't
just learn it

Every training here is built to be used with your team the same week. No theory for theory's sake.

The First Story Builder

Everyone can tell a product story. The business story is the one that builds teams. Build yours in three lines, thirty seconds, out loud. Then get the template and the 7-minute huddle to run it with your team.

Start building

Printable · One page

The 30-Second Business Story

The five-beat template and the team huddle on a single page. Print it, drop it in your team chat, hand it to every new person in week one.

Download the PDF

Framework · The whole relationship

The Discovery Framework

Six stages, one journey: attract, connect, convert, retain, duplicate. Most training covers one slice of the sale. This covers the whole relationship, and it never drops a warm one.

Learn the framework

Skill · Compliance

Say It Safe

How to talk about the business without ever making a claim. Five swaps anyone can learn in ten minutes. The truth, told small, is the most persuasive story in the world.

Learn the five swaps

Interactive · Self-assessment

The Leader Scorecard

Twelve honest statements, four areas of your business. Two minutes, and you'll know exactly where your team leaks, plus the one move to fix it this week.

Take the scorecard

Playbook · Onboarding

The First 7 Days

The new-person playbook, day by day. Duplication lives or dies in the first week. The goal of week one isn't a result. It's evidence.

Run the week

Playbook · Launches

The Launch Playbook

A launch is a production machine for firsts. Before, during and after: capture every first, turn each one into a story, and end the launch with more than a sales number.

Open the playbook

System · Follow-up